Products

We are proud to use REDKEN’s gentle, high performance products, available exclusively in salon from knowledgeable professionals.

As a salon we are committed to ongoing product training so our team can give you and your hair the best possible professional care with the latest fashion looks.

The REDKEN brand came into being in 1960 as a result of the need of an actress to care for her baby fine hair and sensitive skin.

Using $3,000 she earned from appearing in a beer commercial, Paula Kent and her hairdresser, Jheri Redding started Redken to provide

gentle, high performance products

professional hairdressers with knowledge of the chemistry of hair and skin, product ingredients and their relationship to beautiful, healthy hair.

professional hairdressers with knowledge of the chemistry of hair and skin, product ingredients and their relationship to beautiful, healthy hair.

REDKEN started with three products and an intensive education program for hairdressers. The formulas were developed based on three principles:

Protein technology (since hair is composed primarily of protein)

An acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin

Products recommended exclusively by trained stylists in professional salons

The products included Amino Pon – a shampoo that didn’t lather; PPT S77 – a concentrated protein solution that smelled terrible; and a wave set you had to add water to. Despite their lack of cosmetic appeal, each formula was grounded in the science of proteins and pH and was highly effective.

Over the next 33 years REDKEN continued to develop breakthrough technology and product novations as well as educating the stylist about the science behind the products. One bold move was the hiring of world-renowned, visionary hairstylist Vidal Sassoon to tour the country on behalf of REDKEN solidifying REDKEN’s commitment to education and giving birth to REDKEN’s Artist Network and fashion heritage.

In 1993 REDKEN was sold to L’Oreal. Shortly after, a devastating earthquake shook REDKEN’s facility in California, but not the spirit of the team who packed up and moved to L’Oreal headquarters on 5th

Through her pioneering, risk-taking spirit, Paula Kent revolutionized the professional haircare industry for both stylists and clients. She leaves behind a legacy and commitment that continues to sustain the brand today.

We are proud to use products based on such high ideals and well researched scientific principles.

Today REDKEN products are cosmetically appealing as well as good for your hair. REDKEN continues to be at the forefront of product development to meet the needs of today’s hair fashions as well as setting new trends.